Being proud of our products is the core of our business practices. At the same time, the creation of our products leaves behind a substantial environmental footprint. For this reason, a major part of our sustainability ambition is geared towards the design and production of our products.
Our efforts are divided into following five focus areas.
We carefully select the raw materials we use for our products. Each material in our collection has specific characteristics and is chosen based on the desired look and performance. Since we aim to make items that last, a precondition is to choose
Leather remains our most important fibre. It is the main fibre used in our jackets and accessories.
Leather is often durable and of high quality which is why they are an important part of our collection.
To get a more detailed insight into our leather supply chain, we have developed a traceability questionnaire for our tanneries. Currently, 70% of our leather garments are from tanneries located in Colombia and 30% in Turkey. The questionnaire provides us with a better insight in the traceability systems that are used in our supply chain and how far we can trace leather back to its source, substantiated with documentation. We have also set up leather sourcing requirements for our product developers on regions with increased risks for animal welfare violations or environmental issues.
The leather is processed in Colombia and Turkey. It is vegetable tanning, like the name suggests, veg-tanning is an organic method relying on natural vegetable tannins from bark or other plant tissues. The method used is determined by the desired design and quality but, an insist is given to chromium-free tannering.
Our ultimate goal is to have a documented overview of all steps in the supply chain of our leather derived materials, including a verified assurance that the farms and (if applicable) slaughterhouses and transportation are in compliance with animal welfare standards.
Organic cotton is our second most used fibre type. It is present in our sweatshirts and t-shirts.
Cotton has earned a bad reputation for its heavy water usage, the volume of pesticides and chemicals used in cultivation affecting the environment and those farming it and the low prices paid for the crop.
On the other hand, organic cotton is produced within an organic farm system alongside other crops, without the use of toxic chemicals. Farmers earn more for organic cotton and can farm it with intercrop and as rotational crops. Waterways are free from chemical contamination which benefits the local population and protects biodiversity.
Wool is our third most used fibre type. It is mainly used in in woven categories such as outerwear and suiting.
Water repellent, antibacterial and extremely durable are a few of the naturally occurring technical aspects of wool. No additional chemical process is required to make it suitable for use in outerwear garments. Its antibacterial properties ensure it doesn’t require frequent washing.
Common concerns with wool fibre are animal welfare and land use. We are working with our fabric suppliers to trace the source of their wool fibre, we aim to ensure the highest welfare standards are met so we can continue to partner with our current suppliers.
Making a garment that sustains, from a quality perspective and as a desirable item reduces our product’s environmental impact in a life cycle perspective considerably. Design, quality and sustainability are therefore closely connected for us.
We want our customers to value our products and be able to use them for a long time. This respect for our product and its materials is reflected in everything we do; from our design constructions, quality assurance processes, sales support to customers and reuse and recycling strategies.
Care and repair
We want to enable our customers to take care of their garments to maintain the quality. From a lifecycle perspective, the energy and water used for washing and tumble drying represents a big share of the environmental impact of garments. We consider this when we decide on care instructions and want to inspire our customers to be aware of the impact of their own behavior. For example, thanks to the self-cleaning capacities of wool, we advise our customers via the care label to air wool garments to decrease washing. We also always recommend washing garments at low temperatures and to avoid tumble drying.
Reuse and recycling
We design our products with great care and believe that a product that is not sold or used is an enormous waste of the natural resources and passion put into it. For this reason, we carefully plan our orders and sales to prevent overproduction.
We work together with our suppliers to make sure leftover fabrics are used, for example when repeat orders are placed, for special retail orders or to make prototype samples from.
In case unsold garments remain after the seasonal sales, we sell them in outlet stores and in external outlets
Samples produced during development are donated to people who contribute to the process of sample production.
We also have an internal system for employees of our suppliers where we sell returned or unsold items that we can’t sell anymore via our other channels.
In addition to raw materials, production processes such as tanning, dyeing, printing, washing and finishing can also leave a heavy mark in terms of greenhouse gas emissions, water pollution, water consumption and energy use. There are various actions that can be taken to reduce these impacts depending on the processed material, wanted design and technology used.
Our materials are processed in our trusted suppliers’ premises where it is more probable that best available technology is used and where risks in terms of water pollution and chemical use are generally lower. However, there are still important environmental factors for us to consider in our processes. Many of these we can control ourselves via design requirements.
We developed a capsule collection made with low impact washing techniques and we piloted the switch of some carry over styles to more environmentally friendly techniques.
We see packaging as an important part of our brand and consumer offer. Packaging is designed in such a way that it is desirable and useful for our customers, instead of solely a method to protect the product that is thrown away after use. Because of this, we design packaging products that are of high quality and fit our brand aesthetics. Most of the paper packaging used is made from recycled organic and paper.