OUR AMBITION ON SUSTAINABILITY
We believe that our main responsibility is to create desirable items that our consumers value and can enjoy for a long time. As a result, the starting point of our sustainability ambition is that we want to be proud of our products – how they look, their quality and how they are made and used.
Our environmental concerns are in line with worldwide challenges we are all facing; climate change, loss of biodiversity, increased pollution and scarcity of natural resources such as clean water and land for food cultivation.
There is a clear connection between fashion and these problems. The production of a simple cotton T-shirt alone requires excessive amounts of water, chemicals and agricultural land. How this T-shirt is transported from factory to customer, how often the user washes this T-shirt and what happens after it is worn out also influence its total environmental impact.
Several global reports have been highlighting the urgency of environmental risks on especially loss of biodiversity and climate change that will directly impact our business operations.
This has made us strengthen our ambition and resulted in several targets and actions.
The starting point of our sustainability ambition is that we want to be proud of our products; how they look, their quality and how they are made and used.
The ambition is shaped further by our main social, environmental and ethical challenges and how we take responsibility for these.
We believe that one of our main responsibilities is to create items that are of high quality and continue to be desirable and worn for a long time. This makes us to design our products with carefully considered materials and techniques. This approach is not limited to the look of our products but also refers to their wider impact.
Our products are designed to be high quality products made for long term usage.
We cooperate with transparent and responsible sourcing partners to promote fair working conditions in our supply chain.
We are a responsible brand that considers the ethical and environmental impact of our operational activities.
Our struggle is to play our role in the finest way so that we contribute our best to a positive change in the fashion industry, which as it currently operates, is unsustainable.
We are committed to continuously evolving and improving practices as the fashion industry continues to develop and innovate cleaner and fairer practices.